We Build Conviction for the Independent Agency.
PitchWhich was founded to solve a simple, expensive problem: independent agencies spend far too much of their best talent chasing RFPs they were never meant to win.
The Vision: Ending the Distraction
Pitching is not a department—it is a distraction. In the modern agency, every hour spent on an unqualified RFP is an hour stolen from existing client satisfaction and award-winning creative strategy. We watched brilliant agency leaders get buried in the "crappy bureaucracy" of the modern pitch cycle, exhausted by compliance requirements and credential hunting.
We built PitchWhich to automate the administrative friction and replace the "optimism bias" with empirical truth. Our goal is to give agency founders their time back, providing the data-backed confidence to say "No" to the waste, and "Yes" to the wins that define their future.
The Intersection of Human Insight and Deep Tech
PitchWhich wasn't built in a vacuum. It is the result of merging 20 years of on-the-ground media intelligence with an industrial-grade Agentizor AI architecture. We know that in 2026, the competitive advantage belongs to the agency that can parse complexity at the speed of AI. PitchWhich is that competitive advantage.
Meet the Founders
Marcel Mateescu
Marcel brings industrial-grade engineering to the agency world. With a PhD in Applied Statistics and over 8 years working as a Data Scientist in AI at Airbus, he specializes in building models that cannot afford to fail.
He architected PitchWhich's underlying Agentizor framework—the multi-agent AI engine capable of extracting hidden signals from briefs with clinical precision. He ensures that the platform delivers rigorous, mathematically sound decision confidence rather than black-box guesswork.
When he isn't designing multi-agent AI frameworks, Marcel can usually be found navigating highly technical descents on his mountain bike.
Matthieu de Montgolfier
With 20 years in the advertising business, Matthieu understands the precise data signals that determine agency wins and losses. For the past 11 years, he has served as the CEO of Blinko Italy—an international B2B intelligence group operating across the UK, France, Spain, Portugal, and Italy.
At Blinko, Matthieu oversees the collection and verification of the exact intelligence that wins pitches: media ad spend, financial data, pitch histories, and key decision-maker movements. He partnered with Marcel to build PitchWhich to bring this same enterprise-grade data logic directly to independent agencies.
When he steps away from market intelligence, Matthieu is an avid surfer—applying the exact same discipline of passing on the wrong waves to ensure you only paddle for the ones you can ride.